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Designer, writer. Humanism in the Digital Age. Website:

How we went from Modern Humanism, to Postmodern Posthumanism

Frontispice de l’Encyclopédie, ou Dictionnaire Raisonné des Sciences, des Arts et des Métiers, 1751.

It is not news that God has already died (like History or the Enlightenment), not even frozen (like Lenin or Disney) for the possibility of future resurrection. And death — or oblivion — is not fatal because it is the end of things, but because it is the beginning of emptiness.

Disorder begins with the loss of the idea that organizes form. What is liberated from its cause (like Postmodernity is from Modernity) is condemned to proliferate beyond its ends, in a disorderly propagation — hence the reason why the «viral» is such a common form of the postmodern. We…

Part 2

The challenge of defending the value of design today.

Mane Tatulyan portfolio 2021

Let’s start with some questions.

Who is the designer in the age of trends? What is a designer in the age of AI? What is the non-exchangeable value that a designer can give?

Design seems to be everywhere, trends seem to be everywhere, technology seems to be everywhere. And it seems that within all that pollution, it becomes hard to tell what exactly is the key value that a designer represents as a creative social function. In addition: the automatization of the designer’s work plus the proliferation of cheap hand-work, lowers the valuation of our profession. Designers are forced to…

What is the role of a human, in a world full of AI?

The Thinker (Plaster Version), The Table Museum

Coronavirus 2019 edition — still available in store. The global immune system was devitalized by a virus that was spreading everywhere. It was only a matter of time before urban landscapes all over the world began to blend in, reduced to pure architectural geometry; empty cities. The reason the effect of the Coronavirus was so radical is because, for a moment, it reminded us of the real world; perhaps it was not the world that we had left, but it was the sudden materialization of the world we are heading towards. Total virtualization, total digitization, and last but not least…

And why there is no need for continuing to create typefaces again and again.

By Mane Tatulyan
By Mane Tatulyan

Design is a way of organizing the world; and writing, a way of understanding it. Thoughts are expressed by words, and words in design conceive typography. For centuries, our predecessors have developed the art and technique of typography. Throughout the history of typography, each new typeface variant reflected an important element of the spirit of the age; they encapsulate diverse functional, historical, psychological, semiotic, and aesthetic aspects within them. From Trajan to Garamond, from Didot to Helvetica, every typeface was the material form of the spiritual idea of the time.

Why viruses are no longer only biological.

TeamLab Art
TeamLab Art

The question of the viral no longer belongs only to biology. Our new virulence (the digital one) grows in the information biosphere, typical of the media and its circuits, generating compulsion and eccentricity in all systems. Things «go viral» on the networks and then disappear (it seems that fate of viruses would end up being the same as that of everything else, falling into the orders of technology). Propagation (or sharing) is the proliferation of infectious agents within vital cells. The horizontality of this process is intrinsic to the connectivity of social networks. In this ecosystem, everything can become viral.

The story of a planner.

Year Database Planner by Mane Tatoulian
Year Database Planner by Mane Tatoulian

As part of this immense Universal project, we belong to the infinitely knitted whole in the same way that our cells are part of our organism; programmed according to its essence. Being a subsystem of the Universe, we were configured according to its image and likeness; hence Design is not an artificial discipline, but a natural human activity.

Throughout my life, to write meant a way of understanding the world, and to design, a way of organizing it. Actually, Design’s most beautiful forces are creation and organization. First, it brings forth into the world something that did not exist materially…

The challenge of having a defined identity in the design industry today.

Mane Tatulyan Instagram publications
Mane Tatulyan Instagram publications

For a long time, to me, design was the strongest way of organizing the world. To design meant a way of emulating Nature, a mechanism of shaping reality. However, in the past years, I began noticing how Design was falling into the capitalist system of commodities (producing an endless and absurd ecosystem of objects with an ephemeral life) and losing its essence due to a proliferation of trends, tools, software, and so on. …

What is the fate of design today?

Photo from first 3D movie, 1922.

There is no doubt that we live in the golden age of liberation. Things freed from their idea are condemned to infinite reproduction, and as Baudrillard would say, “to the infinite xerox of non-signification”. Expelled from their orbit, the particles are released from their center and are infinitely reproducible for viral propagation and circulation. When Walter Benjamin analyzed the work of art in the era of technical reproduction, he was marking how the irruption of technology was affecting the essence of originality in the field of art. Benjamin identified “aura” with singularity, in other words, an unrepeatable experience; in his…

On radical liberation and its effects

M.C. Escher

Today’s hysteria of liberation goes beyond the Greeks or the Enlightenment, its nature is not ontological, but ideological: freedom is immanent, liberation is ideological. Behind the liberation of the essence (that annoying biological programming, old-fashioned nature of things, nightmare of any progressivist) hides a metaphysical secret: immortality. The things liberated from their idea are condemned to the infinite reproduction, as Baudrillard would say, to the infinite xerox of non-significance. Expelled from their orbit, the particles are released from their center (like us from our own idea), in an infinite float in the sidereal space. Each particle is infinitely reproducible, inserted…

For a new type of Capitalism, a new type of panopticon.

Bentham’s Panopticon model

For some time now, the concept of the panopticon has been used to describe the anatomy of our societies. The idea of ​​the panopticon has its origins in the 18th century and is based on the model of prison architecture that Jeremy Bentham configured in England. This prison model basically consists of cells arranged in a circular architecture, with a central tower where the power (the role of guards) is located for the observation of the prisoners. The interesting thing about the panopticon (and Bentham had already marveled at this) is the lightness of the system, its simplicity and its…

Mane Tatulyan

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